Refreshing Adoption Dreams Come True: A New Look, a Simpler Way to Give
Some projects feel like work. Others feel like a privilege. Redesigning the brand and website for Adoption Dreams Come True, a Colorado nonprofit that has spent nearly two decades creating families and delivering dreams, was the second kind.
The Goal
Adoption Dreams Come True supports birth parents, adoptive parents, and the community that rallies around them. Their website needed to speak warmly to each of those audiences, make giving simple, and be easy to find online and easy to use for everyone.
The Work
A refreshed logo and color palette. The new look keeps the agency’s warmth and hope while feeling modern, clear, and consistent across the site and beyond.
A redesigned website. Dedicated pages now speak directly to birth parents, adoptive parents, and supporters, so every visitor lands where they belong and knows what to do next.
Streamlined donations. Giving is now faster and simpler, with clear calls to action throughout the site, because a donor shouldn’t have to hunt for the button.
Accessibility built in. Color contrast, structure, and navigation were designed so people of all abilities can use the site comfortably.
SEO and searchability. Page titles, descriptions, and site structure were refined so the right people find the agency when they need it most.
Making Bingo easier to find: One of the agency’s biggest fundraisers is a standing weekly Bingo session at Bingo Planet in Loveland, Colorado, run by the Dream Guild, the agency’s dedicated group of volunteers. Every Monday, the Guild turns a fun morning of games into support for adoption services across Colorado at Bingo Planet in Loveland, CO.
A great fundraiser only works if people can find it. So I made the Bingo details easy to discover, both on the site and in search, with the day, time, and location front and center. Now a neighbor looking for a Monday morning outing, or a friend of the agency wanting to help, can find it in seconds.
The result: A site that looks like the agency feels: welcoming, hopeful, and ready for whoever walks through the door. It’s easier to give, easier to find, and easier for everyone to use.
See the site at:
If you’re a nonprofit looking to tell your story more clearly and make it simple for people to support your mission, I’d love to talk.
