Some projects feel like work. Others feel like a privilege. Redesigning the brand and website for Adoption Dreams Come True, a Colorado nonprofit that has spent nearly two decades creating families and delivering dreams, was the second kind.

Some websites just list services. This one needed to sing. Ms. Kayla’s Music Room brings music to kids across Northern Colorado, from toddlers at summer park sessions to older students in-home and in-studio private music lessons. Building a site that matched her energy, made running her business easier, and helped local families find her was a joy.

The first year of a baby’s life is full of questions. Is this normal? Should I be doing something differently? Who can I ask? Angie Rotner, the infant physical therapist behind Tiny Steps, is the expert many new parents wish they had on speed dial. She works with children from birth to walking, and designing her logo and website for her growing private practice was a meaningful project for FernTree. Her brand needed to feel warm, trustworthy, and approachable for new parents.